I just found a... Manifesto

I wrote this a couple of years ago on the bus from Highbury (home) to Somerset House (the studio) on a rare day back in London (I was commuting to Newcastle for work at the time) - I'm not sure I completely agree with it all - but some of it very much rings true.


I’m too comfortable : A manifesto for a bus ride­­­


Designed ‘objects’ penetrate all areas of life - therefore designed ‘objects’ can carry commentary to penetrate public consciousness.


Designed ‘objects’ can amplify the thoughts and messages of the brightest minds on the planet.


People know how to read signs, symbols and everyday objects - so use them.


Design is a tool of capitalism. Acknowledge that. It’s a strength and a weakness.


Take up issues you believe in and follow through.


Aim to reach the general public.


Disruption creates change -

disruption can cause discomfort -

this is your playground.



FLY 03.05.12